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17
Dec

Scaling the eCommerce Mountain Without a Harness

You want your website to attract more traffic, because more traffic equals more conversions, right? But what kind of experience will new visitors receive with high traffic volumes? Scalability is key when considering the future of your organization. If you aren’t prepared to handle the surge of new visitors your marketing campaign brings, your competitors will accept them with open arms.

Problem

Cramming your website onto a crowded hosting server is like inviting the entire community to your restaurant’s grand opening but only having three tables to seat them at. As the word-of-mouth spreads, it is not unusual for great concepts to experience rapid spikes in website traffic.

Each company is unique and has different needs. Traditional shared hosts often only offer one operating system and supply all users with identical light-version control panels, limiting program and application compatibility and forcing your company to conform to the one-size-fits-all configuration provided.

Solution 

Unlike traditional shared hosting, the cloud delivers instant scalability and added redundancy in the event of hardware failure. Your bandwidth, memory, and disk space can be adjusted any time as your business needs change. This ensures that no customer is denied the high quality experience you intend to give them, even as traffic spikes, converting would-be customers into customers.

Because cloud servers use special software platforms across multiple dedicated servers, configurations are fully customizable. This will allow you to utilize solutions tailored specifically to your company’s vision and goals. Your site’s optimized layout and functionality will lead to increased conversions and cultivate your company’s growth.

 

About the Author
Scott studied Marketing at the University of Texas at Dallas and is now an Account Executive with Limestone Networks. He helps organizations achieve alignment between their business strategy and infrastructure by offering customized, scalable network solutions. Outside of the office, Scott can be found exploring the great outdoors or enjoying a cold one while watching the game.

Say hello:
s.claeys@limestonenetworks.com

17
Dec

Limestone Networks announces launch of Intel E3 V5 series

Limestone Networks, a leading provider of on-demand, cloud and dedicated hosting services, is pleased to formally announce the availability of Intel® Xeon® E3-1200 V5 series dedicated servers.

Dallas, Texas December 16, 2015. intel Xeon Processor

Intel’s new V5 version of its E3-1200 series processor offers numerous upgrades to its predecessor, and Limestone Networks is thrilled to announce its inclusion to their broad range of dedicated server offerings.

The Intel Platform Brief states, “The Intel® Xeon® processor E3-1200 v5 product family offers dramatically higher CPU and graphics performance as compared to the previous generation, as well as ball grid array (BGA) parts for mobile workstation computing needs.”

For more information concerning the new product line, please visit them in live chat or email them at salesteam@limestonenetworks.com.

About Us

Limestone Networks is a leading provider of on-demand cloud, dedicated and enterprise hosting services. LSN has an advanced data center which includes multi-layered security, N+1 and 2N redundancy and premium bandwidth carriers. Limestone Networks features an industry-leading reseller program, robust client management portal and end-user panel, with 24/7 passionate support.

8
Dec

Load-Time and the Art of Infrastructure Selection

According to a 2012 study by Brand Perfect, 51% of US shoppers say they would abandon an online purchase if the site loaded slowly. Radware’s 2013 study found only a 2 second delay in page load times led to abandonment rates of up to 87%. Studies by Akamai.com go on to indicate that 47% of consumers expect a web page to load in 2 seconds or less, 40% will abandon a website that takes more than 3 seconds to load, and 44% will tell their friends about unfavorable web experiences. Load-time, along with IP quality, also affects search engine rankings.

Today, slow load-times simply aren’t tolerated. It doesn’t matter how great your product or service is if no one is looking at it by the time your page gets around to loading.

Problem

With traditional web hosting, your site is hosted on a dedicated server with specific memory and bandwidth limits, but you’re not alone. Numerous other sites are operated on the same server, each vying for their piece of the pie. The media-heavy sites and sites experiencing higher-than-normal website traffic on your server will use larger chunks of the available bandwidth and disk space, leaving your site with access to less. This can give your potential customers a headache in the form of inconsistent performance.

Accomplishing faster page load times on an overcrowded server commonly means stripping page content, leaving your company to be represented by a forgettable skeleton of the original experience you intended your website would provide.

Solution

With a dedicated server, you are entitled to the entire bandwidth and disk space. Your pages will be delivered rapidly to your customers, without being impacted by other sites. The full bandwidth and disk space supported by a dedicated server also allow your company to stand out with engaging, content-rich pages, designed to optimize every web interaction. Dedicated servers do cost more than hosting plans, but site abandonment means fewer conversions. So, then, which actually costs more?

 

About the Author
Scott studied Marketing at the University of Texas at Dallas and is now an Account Executive with Limestone Networks. He helps organizations achieve alignment between their business strategy and infrastructure by offering customized, scalable network solutions. Outside of the office, Scott can be found exploring the great outdoors or enjoying a cold one while watching the game.

Say hello:
s.claeys@limestonenetworks.com